This might be good for sales, but not as much for credibility in my opinion.Then, as I read, I was annoyed with the lack of editing. That the praise printed at the front of the book all came from business leaders - and none from peers or critics - including two who were thanked in the acknowledgment also raised my level of skepticism from the start. Anyone who feels they need the authority of the title "Dr." to talk about non-medical matters sharpens my skeptical fiber. At first glance, I was bothered by Cloud's use of the title "doctor" for himself, and by the fact that I needed to do my own research to finally find that his "Dr." comes from a Ph.D. My academic bias contributed to my annoyance. Unfortunately, to achieve these gains I had to make my way through a rough and even messy text that made me feel like the author was more preoccupied with quickly putting his book on the market instead of ripening the ideas and format until it was ready to be shared broadly. It triggered many a self-examination along the way, and inspired me in deciding how I will work to grow my own character. I will explain below why I believe the book irritated me, but before that I will still say that I did reflect in a constructive and valuable way as I read. Trying to understand what attracted them to the book remained my primary motivation to keep reading, as I was annoyed with the author after just a few pages. I thought I should have a look at what might be inspiring their business decisions these days. I picked up this book because two of my bosses at work were praising it.
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